Department of
marketing

Why is it worth studying marketing?

Marketing is a perspective speciality that provides for rapid career growth, creative working environment, the opportunity to apply lateral thinking and express individuality. Occupation of a marketing manager has been trendy for decades and is still interesting and promising.

What does a marketing manager do?

This is a specialist who combines knowledge in the field of economics, management, law, statistics, sociology, psychology. Marketing consultant deals with product creation, product range formation, pricing policy development, product sales management, consumer behaviour management, company brand creation and promotion, advertising and PR campaign development, events organization, company strategy development, marketing audit, copywriting, digital marketing and many other directions.

teaching and learning

The teaching staff of the Department of Marketing have extensive experience in the advertising business, consulting and marketing agencies, undergo internships at successful enterprises in Ukraine and abroad. Curricula are aimed at mastering both classical marketing practices and the latest areas of marketing development. The Department maintains close ties with its alumni, most of whom are quite successful professionals, and invites them to share the real-life experience with students.

science and research

The scientific activity of the Department is developing in the following main directions:

system development, trends and patterns of marketing management of socio-economic systems;

strategic marketing management of enterprise development;

theoretical and practical principles of implementing logistics in the activities of organizational and economic systems;

theoretical-methodical and practical bases of management of secondary raw materials at the regional level;

theoretical-methodical and practical bases of solid waste management of a highly urbanized industrial region;

regional problems of human and socio-economic development;

the latest technologies in state and regional management;

organizational and economic mechanism of balanced development of regions and cities in the conditions of integration processes;

innovative activity of Ukraine and regions: socio-economic aspect;

Educational programs for which the department conducts training

bachelor's degree

Marketing

master's degree

Marketing

Lecturers of the department

Viktoriia Khoroshykh Head of the Department of Marketing, Associate Professor, PhD in Public Administration

Academy

Area of interest

economics marketing public administration

Professional CV

Olena Chuprina Associate Professor, Department of Marketing, Doctor of Science in Economics

Academy

Area of interest

marketing migration processes social economy and politics

Professional CV

Olena Eremenko Associate Professor, Department of Marketing, PhD in Economics

Academy

Area of interest

management economics marketing

Professional CV

Iryna Liashko Associate Professor, Department of Marketing, PhD in Public Administration

Academy

Area of interest

economics marketing public administration

Professional CV

Inna Arakelova Associate Professor, Department of Marketing, PhD in Economics

Academy

Area of interest

management economics marketing

Professional CV

Yuliia Gapochka Lecturer, Department of Marketing

Academy

Area of interest

economics marketing management

Professional CV

Educational disciplines of the department

compulsory disciplines Commodity Research Consumer Behavior Consumer Relationship Marketing Economic and Mathematical Methods in Marketing Industrial Marketing Information Systems in Marketing International Marketing Local Government and Public Communications Making Management Decisions in Marketing Marketing Marketing Audit Marketing Communications Marketing Communications in Tourism Marketing Management Marketing Pricing Marketing Product Policy Marketing Research Methodology and Organization of Research in Marketing Planning and Forecasting in Marketing Activities Product Innovation Policy Project Management in Marketing Public Relations Risk Management in Marketing Sales Technology Service Marketing Strategic Marketing Theoretical Foundations of Marketing Tourism Marketing

selective disciplines Advertising Management Advertising Psychology Commodity Market Infrastructure Consumer Protection E-Commerce Event Marketing Industry Marketing Media Communications and Media Literacy Media Planning Procurement Marketing Recycle Resource Marketing Regional Marketing SMM - Marketing and Copywriting Standardization and Certification of Products and Services

Contacts

Phone number

+38‭0 95 8682491‬

Email address

k_market@inbox.dsum.edu.ua

Feedback

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Department of marketing

Department of
marketing