
Why is it worth studying marketing?
Marketing is a perspective speciality that provides for rapid career growth, creative working environment, the opportunity to apply lateral thinking and express individuality. Occupation of a marketing manager has been trendy for decades and is still interesting and promising.
What does a marketing manager do?
This is a specialist who combines knowledge in the field of economics, management, law, statistics, sociology, psychology. Marketing consultant deals with product creation, product range formation, pricing policy development, product sales management, consumer behaviour management, company brand creation and promotion, advertising and PR campaign development, events organization, company strategy development, marketing audit, copywriting, digital marketing and many other directions.